For independents who’ve outgrown desktop-era workflows
Frazer has earned trust with independents for years. If you’re looking past a traditional DMS setup, Aerolot is a modern path: website and inventory connected to CRM, desk and F&I in one place, and Aero on your real numbers.
Bring three “must not break” workflows · We’ll map them honestly · No slideware scorecards
15–30 min. Your store, your workflows, not a generic product tour.
Same job, sell and fund cars. Different shape of software around it. Pick the one that matches how you want to run the lot this year.
You don’t need the DMS wired into website, CRM, desk, and AI. The system stands alone, and that is enough for how you run the store today. Muscle memory is real. Stability can be the right call.
Stay if switching cost beats upside this year. We’ll say so.
You want browser-first ops, website-to-lead speed, F&I at the desk, and AI on live store data, in one place, not another silo bolted on later. Shoppers, deals, and funding should share the same customer and car.
One path from click to jacket, without franchise stack bloat.
Chasing a feature we don’t ship yet (for example auction sourcing). Feature-hunting one module while the rest of your stack still doesn’t talk is a bad trade. We will not pretend every Frazer workflow has a one-click twin.
We’ll name gaps on the walkthrough. No bait-and-switch demos.
Fair, not mocking. Traditional independent DMS tools are strong at core deals and inventory. Aerolot is built as a connected store OS, website, CRM, desk, F&I, and Aero together.
| Need | Traditional independent DMS | Aerolot |
|---|---|---|
| Core deals & inventory | Strong: the job many stores hired the DMS for | Yes: deals and inventory live in the same OS as leads and desk |
| Browser-first / modern UX | Varies; many stores still feel desktop-era workflows | Cloud-first: built for the browser and phones your team already uses |
| CRM included | Often a separate product or light add-on | Native CRM: same customer from site visit to funded |
| Website + instant lead capture | Usually other vendors / bolt-ons around the DMS | Connected path: hosted site or a connection to the site you already rank for |
| In-system F&I depth | Often limited vs specialist tools; another login at the desk | Deal Desk + F&I menu + Aero Deal Coach where the deal already lives |
| AI on live store data | Not the core product story | Aero: answers and coaching from your real numbers; higher plans gate multi-step actions on your approval |
| Ops automations | Depends on add-ons and process discipline | Autopilot for repetitive follow-ups, signals, and digests; judgment stays with you |
| Public price shape | Often a lower monthly line-item for DMS-only | Platform pricing (website + CRM + desk/F&I + Aero path): outcomes, not cheapest DMS line |
On price: a traditional DMS-only band can look cheaper on a spreadsheet. Aerolot is one platform for the front door through funded, compare total stack cost and re-keying, not one line item. See pricing (packaging refresh in progress, book the call for your store map).
Owners fear downtime more than they hate an old UI. We plan for that. Cutover quality depends on your data, we will not promise a magical one-weekend flip for every store.
Import the lot. Map who sells, who desks, and who needs access. Gaps here show up before go-live, better early than at month-end.
Hosted Aerolot site or a connection to the site you already rank for: inventory, chat, lead forms, admin. You choose how shoppers enter; SEO does not have to be collateral damage.
Many stores run a short overlap around a calm window, not a cliff cutover on the busiest funding day. Your three “must not break” workflows get exercised while the old system is still available.
Go-live timing depends on data quality and how clean those workflows are in practice. We map that on the walkthrough, not in a marketing checklist that pretends every store is the same.
Bring three must-not-break workflows. We’ll map migration risk to those, not a generic deck.
Bring three “must not break” workflows, the ones that would hurt if they stalled funding week. We’ll map them honestly against Aerolot: what works now, what needs process change, what we don’t ship yet.
CTA agenda: your three workflows first, product tour only if they still make sense after that.
Same platform, different entry points if you’re still mapping the stack.
Deal Desk, structure, and F&I depth without franchise bloat.
Hosted or connected to your current site: inventory and capture on the site you already own.
Aero on live store data, not a chatbot bolted onto dead leads.
No, and that is the wrong reason to switch if you are chasing a single unshipped niche (for example auction sourcing). We map your three critical workflows first. Gaps get named on the walkthrough, not after you have signed.
We plan for a parallel week when it makes sense so you are not betting funding on a cliff cutover. Exact timing depends on data quality and training, we will not invent a universal “zero risk weekend.”
Yes. We can connect inventory, chat, and capture to the site you already rank for in many different ways. Full hosted Aerolot is also available if you want a clean rebuild.
Often not if you only compare a DMS-only monthly line. Aerolot is platform pricing for website path + CRM + desk/F&I + Aero. Compare total stack cost and re-keying time, not one spreadsheet cell. Public plan dollars are on the pricing page (refresh in progress); we map fit on the call.
We will not invent quotes. When we have anonymized migration stories worth publishing, they land here. Until then: process honesty over social proof theater.
Three “must not break” workflows (e.g. desking a retail deal, posting a unit, funding checklist). Optional: rough lot size, current website path, and who wears CRM vs desk hats. We will spend time on those, not a 40-slide feature dump.
No slideware scorecards. Your workflows, live. Bring three must-not-break processes, we’ll map them honestly and tell you if staying is smarter this year.
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