AI agents, CRM, deal desk, F&I suite, documents, print-ready compliance packets, 29 autopilot automations, compliance tools, analytics — built into one system. Not stitched together from 5 vendors.
29 automated rules that handle follow-ups, pricing, notifications, reviews, outreach, and compliance — while you focus on closing deals. Every rule is configurable. Every action is logged. Nothing fires without your permission unless you want it to.
Real-time SMS + push to the assigned salesperson when a lead scores 80+. Three-second response.
AI writes a personalized 4-stage follow-up and sends it on schedule. Not templates.
Auto-creates a follow-up task when a lead goes quiet for X days.
Removes lost and inactive leads after a configurable timeout to keep the pipeline clean.
Distributes new leads to your sales team automatically. Fair rotation, weighted by load.
5-min nudge, 15-min warning, 30-min escalation to the owner when leads go unresponded.
Weekly analysis of which sources actually convert. Spend smarter, not louder.
Each agent is purpose-built for dealers. No per-message fees. No add-on subscriptions. They're part of the platform — not bolted on.
When a customer asks "Do you have any SUVs under $40K?" at 11 PM, the AI responds in under 5 seconds with real vehicles from your inventory, accurate monthly payments, and books a test drive — all while your team sleeps. Handles website chat AND incoming SMS through Twilio. Trained on your dealership voice, your hours, your financing rules.
Stop writing "well-maintained, runs great" on every listing. Enter a VIN and the AI writes a compelling, unique description that makes buyers want to schedule a test drive. Bulk-generate descriptions for your entire lot in minutes — every spec turned into a selling point.
2023 BMW X5. Well maintained. Low miles. Must see.
One-owner 2023 BMW X5 with the M Sport package, panoramic roof, and just 28K highway miles. Finished in Alpine White over Black leather. Passed our 150-point inspection — this spec doesn’t come up often.
Not every lead is equal. The AI analyzes what each customer did on your site — which vehicles they viewed, whether they used the payment calculator, if they started Build Your Deal, if they got pre-qualified — and scores them 0–100. Your hottest leads surface to the top automatically. Math you can audit, not "AI magic".
Set auto-pricing rules and let the AI manage aging inventory. When a vehicle hits 45+ days on lot or drifts above market, you get a specific, margin-aware recommendation — not a generic alert. Days-on-lot, regional comps, and your margin floor analyzed together.
When Maria inquires about the BMW X5, the AI writes a personalized 4-step follow-up sequence — not a generic template. Hour 4: warm confirmation. Hour 24: the vehicle is still available. Day 3: here are 2 similar options. Day 7: graceful close. Each message references her specific vehicle and sounds like your salesperson wrote it. Stops the moment she replies.
Customer leaves a 5-star review? AI drafts a warm, personalized response in your dealership voice. 3-star? AI acknowledges the concern and offers to make it right. You approve with one tap. Dealers who respond to every review convert 88% more leads — now you can do it without spending 30 minutes a day.
121 features across 13categories. Click a tab to explore — nothing here is a roadmap promise. If it's listed, it ships in the platform today (Coming Soon items are labeled).
Stop overpaying for underpowered tools that were never built to work together.
No hidden fees. No per-lead charges. No gotchas. Cancel anytime with 30 days notice.
Every feature, every tier. No asterisks.
| Feature | DealerOn$1,499/mo | Dealer.com$1,650/mo | DealerAI$500/mo | Growth$599/mo | Professional$999/mo | Enterprise$1,499/mo |
|---|---|---|---|---|---|---|
| Website + Customer Site | ||||||
| Custom dealer website | ✓ | ✓ | — | ✓ | ✓ | ✓ |
| Build Your Deal (online) | — | — | — | ✓ | ✓ | ✓ |
| CRM + Leads | ||||||
| Lead pipeline + table | Add-on | Add-on | — | ✓ | ✓ | ✓ |
| Customer database | Add-on | Add-on | — | ✓ | ✓ | ✓ |
| Communication center | Add-on | Add-on | — | ✓ | ✓ | ✓ |
| Task management | Add-on | Add-on | — | ✓ | ✓ | ✓ |
| AI lead scoring | — | Add-on | — | Pro+ | ✓ | ✓ |
| Lot Health Score | — | — | — | Pro+ | ✓ | ✓ |
| AI Agents | ||||||
| AI chat agent (website) | — | — | ✓ | ✓ | ✓ | ✓ |
| AI description writer | — | — | — | ✓ | ✓ | ✓ |
| AI review responder | — | — | — | ✓ | ✓ | ✓ |
| AI SMS agent (Twilio) | — | — | Add-on | Pro+ | ✓ | ✓ |
| AI price intelligence | — | — | — | Pro+ | ✓ | ✓ |
| AI follow-up sequences | — | — | Add-on | Pro+ | ✓ | ✓ |
| AI Deal Coach | — | — | — | Pro+ | ✓ | ✓ |
| Autopilot Engine (29 rules) | ||||||
| Lead Autopilot (7 rules) | — | — | — | Pro+ | ✓ | ✓ |
| Pricing Autopilot (4 rules) | — | — | — | Pro+ | ✓ | ✓ |
| Deal Autopilot (2 features) | — | — | — | Pro+ | ✓ | ✓ |
| Inventory Autopilot (5 rules) | — | — | — | Pro+ | ✓ | ✓ |
| Reputation & Retention (6 rules) | — | — | — | Pro+ | ✓ | ✓ |
| Notifications & Intelligence (4 features) | — | — | — | Pro+ | ✓ | ✓ |
| AI Morning Game Plan (7am email) | — | — | — | Pro+ | ✓ | ✓ |
| Weekly Performance Digest | — | — | — | Pro+ | ✓ | ✓ |
| Speed-to-Lead Tracker | — | — | — | Pro+ | ✓ | ✓ |
| Deal Desk + F&I | ||||||
| Basic deal desk | — | — | — | ✓ | ✓ | ✓ |
| Trade-in valuation aggregator | — | Add-on | — | ✓ | ✓ | ✓ |
| F&I product catalog | — | — | — | Pro+ | ✓ | ✓ |
| F&I menu presentation | — | — | — | Pro+ | ✓ | ✓ |
| Deal jacket | — | — | — | Pro+ | ✓ | ✓ |
| Funding pipeline | — | — | — | Pro+ | ✓ | ✓ |
| PVR dashboard | — | — | — | Pro+ | ✓ | ✓ |
| Chargeback tracker | — | — | — | Pro+ | ✓ | ✓ |
| Advanced desking (profit matrix) | — | — | — | Pro+ | ✓ | ✓ |
| Commission tracking | — | — | — | Pro+ | ✓ | ✓ |
| Documents + Compliance Packets | ||||||
| Purchase agreement | — | — | — | ✓ | ✓ | ✓ |
| FTC Buyer's Guide (EN + ES) | — | — | — | ✓ | ✓ | ✓ |
| Odometer disclosure | — | — | — | ✓ | ✓ | ✓ |
| As-Is agreement | — | — | — | ✓ | ✓ | ✓ |
| Lending + Credit | ||||||
| Online credit application | — | — | — | Pro+ | ✓ | ✓ |
| Credit pre-qualification | — | — | — | Pro+ | ✓ | ✓ |
| Lender submission workflow | — | — | — | Pro+ | ✓ | ✓ |
| Lender response tracking | — | — | — | Pro+ | ✓ | ✓ |
| RouteOne / DealerTrack | — | — | — | Ent | Ent | ✓ |
| 700Credit bureau pulls | — | — | — | Ent | Ent | ✓ |
| Inventory | ||||||
| VIN decoder + NHTSA | ✓ | ✓ | — | ✓ | ✓ | ✓ |
| Photo management (R2) | ✓ | ✓ | — | ✓ | ✓ | ✓ |
| Recon pipeline stages | — | — | — | Pro+ | ✓ | ✓ |
| NHTSA recalls + complaints | — | — | — | ✓ | ✓ | ✓ |
| Market pricing per VIN | Add-on | Add-on | — | Pro+ | ✓ | ✓ |
| Marketing + Reputation | ||||||
| Google reviews integration | Add-on | ✓ | — | ✓ | ✓ | ✓ |
| CARFAX / AutoCheck badges | ✓ | ✓ | — | ✓ | ✓ | ✓ |
| Review request (SMS/email) | Add-on | Add-on | — | ✓ | ✓ | ✓ |
| AI review response drafting | — | — | — | ✓ | ✓ | ✓ |
| Listing syndication feeds | Add-on | ✓ | — | Pro+ | ✓ | ✓ |
| Compliance + Security | ||||||
| Built-in compliance suite (OFAC, Form 8300, FCRA, TCPA, Buyer's Guide, Reg Z) | — | — | — | ✓ | ✓ | ✓ |
| OFAC SDN screening | — | — | — | ✓ | ✓ | ✓ |
| IRS Form 8300 cash tracking | — | — | — | ✓ | ✓ | ✓ |
| FCRA consent + adverse action | — | — | — | ✓ | ✓ | ✓ |
| TCPA consent management | — | — | — | ✓ | ✓ | ✓ |
| CAN-SPAM compliance | — | — | — | ✓ | ✓ | ✓ |
| Red Flags Rule alerts | — | — | — | ✓ | ✓ | ✓ |
| Clerk MFA + access controls | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Operations + Mobile | ||||||
| Service scheduling | Add-on | ✓ | — | ✓ | ✓ | ✓ |
| Salesperson assignment | Add-on | Add-on | — | Pro+ | ✓ | ✓ |
| Mobile photo capture app | — | — | — | Pro+ | ✓ | ✓ |
| Push notifications + smart digest | — | — | — | Pro+ | ✓ | ✓ |
| Integrations | ||||||
| Stripe payments | Add-on | Add-on | — | Pro+ | ✓ | ✓ |
| Twilio SMS | — | — | Add-on | Pro+ | ✓ | ✓ |
| QuickBooks Online | Add-on | Add-on | — | Pro+ | ✓ | ✓ |
| n8n automation workflows | — | — | — | Pro+ | ✓ | ✓ |
| Custom integrations + API | Add-on | Add-on | — | Ent | Ent | ✓ |
| Support | ||||||
| Email support | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Priority phone support | Add-on | Add-on | — | Pro+ | ✓ | ✓ |
| Dedicated account manager | — | — | — | Ent | Ent | ✓ |
| SLA guarantee | — | — | — | Ent | Ent | ✓ |
| Monthly price (entry tier) | $1,499 | $1,650 | $500 | $599 | $999 | $1,499 |
Pro+ = available on Professional and Enterprise. Ent = Enterprise only. See full pricing →
Claude by Anthropic — the same AI behind the best reasoning and coding tools available. Not a generic chatbot. We swap to newer Claude models as they ship; pricing for you stays the same.
29 configurable rules that handle repetitive tasks automatically. Every rule has an enable/disable toggle, configurable thresholds, and a human approval mode. Nothing fires without your permission unless you explicitly set it to auto-approve.
The agents match your inventory and branding automatically. Custom persona and prompt editing is coming soon. Today they pick up your hours, financing rules, and brand voice with no manual setup.
Overlay Mode adds AI chat, CRM, autopilot, and admin on top of the site you already have. Same agents. Same dashboard. No website rebuild required.
Every day at 7am you get an email with 5 AI-prioritized action items for the day — named customers, named vehicles, ranked by revenue impact. Plus overnight lead summary, pending deals, and today’s appointments.
A 0–100 daily score combining inventory age, photo quality, pricing accuracy, listing completeness, and lead response speed. Tracked over time so you can see if your operation is improving.
Clerk authentication with MFA, encrypted data, FTC Safeguards Rule compliant. Your data is yours — full CSV export anytime, never sold or shared.
Granular permissions per role: leads (view own/all), deals (approve), inventory (pricing edit), and more. Salespeople only see their leads; managers see the whole pipeline.
Book a 15-minute call. We'll show you a live demo and have you running in 5 business days.
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