Unlimited vehicles
Lot grows; the vehicle cap doesn't. Stock up without renegotiating the bill for inventory headcount.
Modular pricing
Pay for the modules you run.
No per-seat charges. Cancel anytime with 30 days notice.
Every Aerolot module is priced per store, per month. Start from a stack or build your own — the sticker totals as you go, not a black-box proposal.
Unlimited vehicles · No per-seat fees · Month-to-month · Data export anytime
Not sure which modules? Start with the demo, we’ll say so out loud.
With any paid modulePlatform Core freeUnlimited vehicles & usersCancel anytime (30 days notice)CSV export / your data
No gotchas
True on every stack
No per-seat fees
Add salespeople without a tax on hiring. One platform fee, not a seat spreadsheet.
Cancel anytime · own your data
Month-to-month with 30 days notice. Export CSV anytime. We don't sell, share, or train external models on your customer data.
Add or drop modules anytime (prorated, no penalty). Prepaid annual option available for a modest discount, still no lock-in theater.
Choose your modules
Build your stack, module by module
Real prices, itemized like a window sticker. Start from a common setup or pick modules one by one — the sticker totals as you go.
Platform Core
Free with any paid moduleIncluded free with any paid module. Metrics only show for modules you own — no per-seat fees.
DashboardReportingPerformanceCSV import and exportData integrationUnlimited team membersOnboardingAerolot Support
Website & CRM
Leads book + public front door
Website
$89 / month
Hosted dealer site that shows the real lot and captures leads into CRM.
What's included- Custom dealer website / builder
- Standard site templates
- Live inventory pages (with Inventory module)
- Basic forms & lead capture into CRM
- Mobile-first, fast pages
- Hosting, SSL & domain setup
- Trade-in & financing lead forms
Dealership websitesIn your stack ✓
Website+
Plus$149 / month
Website plus conversion tools and "keep your URL" overlays — without torching SEO.
What's included- Everything in Website
- Overlays & widgets on the site you already rank
- Premium templates
- Listing syndication (Cars.com, AutoTrader, CarGurus, etc.)
- Reviews & reputation tools
- Source ROI / lead-source intelligence
- Inventory-aware shopper chat widget
- Vehicle reservations / deposit path
- Per-vehicle syndication controls
Dealership websitesAdd to stack
CRM
$89 / month
Leads, customers, pipeline, appointments, tasks, and messaging — one book for the store.
What's included- Leads, customers & pipeline (Kanban + table)
- Omnichannel messaging (SMS, email, chat timeline)
- 700Credit built in — soft-pull prequal from the lead (your account)
- Appointments & tasks
- Activity log, notes & templates
- ADF-XML / multi-source lead intake
- Manual lead entry with source tracking
- Duplicate merge & task filters
- TCPA consent controls next to send
- Clean handoff into Deal Desk when DMS is on
Dealership CRMIn your stack ✓
CRM+
Plus$189 / month
Everything in CRM, plus the automation depth independents hire a BDC for.
What's included- Everything in CRM
- AI lead scoring (0–100, auditable signals)
- Drip / multi-stage follow-up sequences
- Speed-to-lead tracking & escalation
- Automated first touch on new leads
- 4,000 texts/mo pool (vs 1,500 in CRM)
- Extra text packs — $15 per 1,000
Dealership CRMAdd to stack
Tier rule: CRM or CRM+ · Website or Website+ — Plus includes the base surface. List prices are the monthly charge for that tier.
Inventory & DMS
Cars on the ground · recon · repair orders · structure · funding
Inventory
$49 / month
Lot truth — stock, recon, and repair orders on the same vehicle lifecycle the site and desk see.
Recon includedService includedWhat's included- Inventory list + Add Vehicle
- VIN decoder (NHTSA) & full specs
- Photo management + mobile capture
- Recon pipeline (Acquired → In Recon → Photo Ready → Lot Ready → Listed)
- Repair orders & service appointments (service lane on the same unit)
- Status badges (Hot, Hold, Reserved, Sold…)
- Trade-ins & sold archive
- Market / competitor intel
- Days-on-lot & aging signals
- Recalls / complaints check per VIN
- Feeds the website & desk the same stock
Inventory + ServiceIn your stack ✓
DMS + F&I
$89 / month
Deal Desk, F&I, documents, and compliance in one jacket.
What's included- Deal Desk structure & scenarios
- F&I product catalog / menu rails
- Deals queue (customers, vehicles, attach)
- Funding pipeline & deal jacket
- Lender management & submissions
- Credit & pre-qual path
- Document generation
- Compliance checklist per deal
- Title work in-flow
- Tax & fee calculation
- Works standalone — desk the deal you already have
DMS + F&IAdd to stack
Inventory packs the vehicle lifecycle: recon pipeline + repair orders / service appointments on the same unit — not a separate Service SKU on this menu.
AI & Automation
Rules engine · AI co-pilot on live store data
Autopilot
$79 / month
Rules engine for busywork — only fires for domain modules you own.
What's included- Autopilot center + rule activity
- 30+ configurable rules (leads, pricing, inventory, deals, reputation)
- Per-rule enable, thresholds & timing
- Human approval mode or auto-approve
- Full action log with timestamps
- Automation ROI view
- Morning game plan / digests you enable
- Speed-to-lead, aging inventory, review requests, and more
AutopilotAdd to stack
Aero
$119 / month
Ask Aero on live store data — co-pilot and specialist agents on the store you actually run.
What's included- Ask Aero (staff co-pilot on CRM, inventory, deals)
- Specialist agents filtered by modules you own
- Morning briefing / Insights
- Deal Coach on the live deal (with DMS)
- Answers grounded in your live data
- Agentic actions with your approval (higher tiers)
- Inventory & pricing intel questions
- Works in every module you own
AI for dealershipsAdd to stack
Accounting & BHPH
Money lane
Accounting & Payments
$89 / month
Revenue, expenses, payments, and QuickBooks — money tied to deals, not a side spreadsheet.
What's included- Revenue dashboard (sales, F&I, deposits)
- Expense tracking + P&L
- Payments surface
- QuickBooks Online sync path
- Deal-tied financial views
- Monthly CSV export for your accountant
Accounting & PaymentsAdd to stack
Coming soon
BHPH
TBD · coming soon
Buy Here Pay Here workflows on the same OS — not sold until price and scope ship.
What's included- BHPH workflows as shipped (when live)
- Payment / collection path for in-house finance
- Tied to deals & inventory on the same record
- Independent-scale BHPH — not franchise paper theater
- Price publishes when the add-on is ready
Stack more, pay less on the brains
Run Autopilot + Aero together and the pair gets cheaper as your stack grows: save $29/mo alongside 3 modules, $39/mo alongside 4, $49/mo alongside 5+. Applied automatically on the sticker.
Nothing buried
The fine print, up front
Stack math
Same jobs as a pieced stack. A fraction of the bill.
Franchise-class piles, website + inventory tools + CRM + F&I bolt-ons + “AI” add-ons, often land in the $2k–$6k/mo range before seats, modules, and implementation. Aerolot packages start at $525/mo (Lead Engine+) and Everything lands at $675/mo — Website+, CRM+, Inventory, DMS, Accounting, Autopilot, and Aero.
Illustrative ranges only; vendor pricing varies by market, seats, and modules. We’ll compare against your actual invoices on the call, no invented competitor line items.
Already have a website?
Keep your site. Run Aerolot under it.
Website+ connects live inventory, AI chat, lead forms, and the admin your team uses, without torching years of SEO. Keep your URL; run the operating system behind the glass.
Setup
What’s in setup, not a mystery fee
Setup is scoped to your store. Typical coverage:
Pricing questions owners actually ask
CRM+ is the upgrade tier — it includes everything in CRM plus drip sequences, AI lead scoring, speed-to-lead, and a larger SMS pool. Pick CRM ($89) or CRM+ ($189), not both.
Website is the hosted site / builder + standard templates + basic capture. Website+ adds overlays (keep your URL and SEO), premium templates, listing syndication, reviews, source ROI, and conversion widgets.
Deal Desk, F&I office, deals, documents, compliance, title, and the credit path — the same operating-system surface as our DMS + F&I solution pages, not a thin menu island.
Aero is the AI co-pilot (Ask Aero, specialist agents, Deal Coach, approval-gated plans). Autopilot is the rules engine (30+ automations you configure). They stack; they are not the same module.
Service is not a separate paid module. Repair orders and service appointments sit with Inventory — same vehicle lifecycle as recon (Acquired → In Recon → Photo Ready → Lot Ready → Listed).
Buy Here Pay Here is coming soon — not sold until price and workflows ship. It will be an add-on, not buried inside DMS list price before it’s ready.
Module prices are the platform charge. Not in list prices: carrier SMS pass-through, third-party credit / lender pulls when you use them, and optional setup beyond a focused go-live — disclosed on the demo, never discovered on an invoice.
Import path, branding, website connect, Aero voice training for your store, and a focused walkthrough. Scope is confirmed before go-live, not buried in a 40-page SOW.
Yes. Add or drop modules as the store needs. Changes are prorated; no penalty for growing or right-sizing.
Yes. Website+ overlays keep your URL and rankings while Aerolot handles inventory, chat, capture, and the operating system behind the glass.
A prepaid annual option is available for a modest discount. You still keep the no-lock-in narrative, we earn the relationship.
You do. Export CSV anytime. We don’t sell, share, or train external models on your customer data.
Month-to-month. Cancel anytime with 30 days notice.
15 minutes. No slides. No pressure.
Working demo on your inventory and how you sell. We’ll map the modules to how you run the lot, and tell you if you’re not a fit.
Book a demo →