Website ($89/mo) is the hosted dealer site: builder, standard templates, live inventory pages (with Inventory), basic forms and lead capture into CRM, mobile-first pages, hosting/SSL/domain, and trade-in and financing forms. Website+ ($149/mo) includes everything in Website, plus overlays on the site you already rank, premium templates, listing syndication, reviews and reputation tools, source ROI, inventory-aware shopper chat, vehicle reservations, and per-vehicle syndication controls. Pick one — Plus is the upgrade, not a separate add-on.